A group coaching course for women to heal your relationship with your body through restorative movement and guided reflection that will take you from feeling like a hot mess to a whole masterpiece.
Waiting until you achieve your "ideal body" isn't going to fix how you feel, even though that's the route everyone tries.
But what if you could have relief now?
This is for women who want peace from fighting with their body now, not when they reach their "ideal body" or societal beauty standards. This is for women who want to reclaim the narrative of their bodies and experience more confidence, healing, freedom, and joy.
Does this sound like you?
First pain point - EXTERNAL - why they need this (be specific and descriptive)
Second pain point - INTERNAL FRUSTRATION - what are they frustrated with?
Third pain point - INTERNAL FRUSTRATION (DO I HAVE WHAT IT TAKES, SENSE OF SELF-DOUBT, INCOMPETENCE / FEELINGS OF CONFUSION ETC)
Fourth pain point - customer intimidation and embarassment
Fifth pain point - why they need this (be specific and descriptive)
Imagine if you had...
First joy point - INTERNAL PROBLEM WE SOLVE
Second joy point - INTERNAL PROBLEM WE SOLVE (self-doubt, frustration)
Third joy point - PHILOSOPHICAL PROBLEM WE SOLVE (why, why does this matter) - MUSIC IS FUEL. THE PLAYLIST IS EVERYTHING. You are not the problem.
Fourth joy point - HOW DO THEY WANT TO FEEL (Starbucks was able to charge more for coffee because it gives them a sense of sophistocation)
Fifth joy point -
Hi, I'm Dre.
Describe how my story most closely resonates with my ICA.
You are so much stronger than you know.
They're the hero - we're the guide. The story is NOT about us.
Show two things:
EMPATHY - I understand their dilemma.
People want to be seen, heard, understood. I KNOW HOW IT FEELS. Like you, I was frustrated by... I care. They look for brands they have something in common with (90s).
AUTHORITY - and I have the skills to show them the way. Knows what they're doing. Serious experience.
**Show photos from lifting, show don't tell**
3 TESTIMONIALS/SOCIAL PROOF (KEEP IT BRIEF)
**Show don't tell**
Place large stones they can step on to DECREASE THEIR RISK and INCREASE THEIR COMFORT LEVEL to make a purchase
The plan CREATES CLARITY. Remove their sense of risk in investing.
GIVE THIS SIGNATURE PROCESS A PROPER TITLE.
"WHAT DO YOU WANT ME TO DO NOW"?
Get started in 3 easy steps to do business to you...
The steps aren't obvious to them.
THE PROCESS PLAN
The steps to use our product once they buy.
1) Schedule an appointment
2) We'll send you a plan (tbd)
3) Let's execute that plan together.
POST-PURCHASE PROCESS PLAN - alleviates the confusion
To help them overcome their fears of purchasing/doing business with you. List all the things they might be concerned about.